The new marketing campaign of the municipality of Vihti is searching for true love, allowing you to calculate your Vihti Love percentage.
The municipality of Vihti is launching its new campaign on Valentine’s Day, February 14, with the aim of finding true Vihti Love and calculating Vihti Love percentages. The campaign includes three Vihti Love Ambassadors episodes released one week apart on YouTube and other social media channels. Each video is hosted by Vihti Love Ambassador Amor, who aims to solve love troubles with a bold but kind approach, without forgetting humor.
Vihti Love Ambassador campaign talks about Vihti honestly, through rose-tinted glasses. The videos create bold new connections in Vihti for local residents, tourists traveling to the region, and people who are considering a move there.
– With the campaign, we want to show what a lovely place Vihti is to people who have not yet opened their hearts to the region. We also want to remind local residents of the fact that Vihti is worthy of our love each and every day, says Petra Ståhl, Director of Business and Economic Development at the municipality of Vihti.
– The idea behind the campaign is based, through an extended and complex process, on the geographical shape of the municipality, which resembles a love heart. Therefore, it is clearly the true Capital of Love, Ståhl continues.
The Vihti Love Ambassador campaign will also be utilized elsewhere in the municipality’s marketing, such as the Spring Fair, and seen more widely on the streets of the capital region.
A dedicated campaign page can be found on the VisitVihti.fi website. On the campaign’s website, visitors can calculate their Vihti Love Percentage. The test is based on the limerence theory developed by American psychologist Dorothy Tennov in the 1970s, which is a scientific method for examining the state of being in love. Thus, the test allows you to find out if you and Vihti are a match made in heaven and take part in a raffle to win Vihti-themed prizes.
The videos have been created by Koju Film Company, which is the production company behind many recent successful video campaigns. Amor is depicted in the videos by actor Juha Uutela. The campaign website and love percentage calculator were designed by Creative Agency Dirty.
Happy Valentine’s Day!